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Writer~Journalist~World Traveler  
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gk résumé

Gretchen Kelly

gktravel@aol.com

Writer ~ Journalist ~ World Traveler.

Original Content Provider, Copywriter and Marketing and Media Relations Professional

2008-present
Contributing Editor, www.singlemindedwomen.com

The Travel Channel:
Commissioned to re-write www.travelchannel.com with user-friendly content designed to attract advertisers.

2006-7
As Freelance and Commercial Copywriter:

2000-2005
News Editor, Business Traveler Magazine

1999-2000
Travel Editor, Design Times Magazine

Commercial Copywriting Clients:

Interbrand Wood:
Ongoing work with this pharmaceutical branding company.  Create pharmaceutical copy directed to physicians for brands like Pfizer, Eli Liliy and Wyeth.  Example: Wrote a manual for physicians describing how best to present a new delivery system of insuline to patients.  Have also created names for new suite of oncology products. 

Prevention Magazine:
Created original content for this nationally recognized health and wellness website and edited existing magazine content for web inclusion.

The Romanian Government:
Created 20-page brochure for direct advertising and advertorial distribution. Also wrote print ads based on my original concepts.

The Canadian Tourism Commission:
Commissioned to write advertorial booklet positioning Canada as culturally and ethnically diverse.

TravelClick:
Edited existing marketing and presentation materials and created press outreach to launch a new product for this major hotel e-marketing corporation.

The Wall Street Journal - Gordon’s Gin - VisitBritain
Tagged by Dow Jones advertising department to write four-page WSJ feature article on the best of Britain in special weekend advertising supplement.

As Freelance Contributor (Travel & Lifestyle):

The New York Post
American Express Executive Travel
Women’s Health
City Magazine
Incentive
Successful Meetings
Out Traveler
Sherman’s Travel
Global Traveler
Interior Design.
American Express Centurion web site

As Marketing and Media Relations Professional:

1994-1998
Creative Director, The Terrie Williams Public Relations Agency
Significant Achievement: Booked Oprah, People Magazine, The CBS Evening News and The New York Times in one week for client, Scholastic Books.  Got 22 major televison news crews to cover the opening of the Motown Café.  Scripted and produced this event with Berry Gordy, Diana Ross and other Motown stars.

Other clients included: David and Iman Bowie, Boyz II Men, Time Warner, Con Edison, Bell Atlantic, Johnnie Cochran, Moet & Chandon.

1992-1994
Marketing and Media Director, Repetto, USA
Significant Achievement: Booked Vogue, Elle, Mademoiselle and Vanity Fair on a regular basis for this French dancewear company.  Wrote all US advertising.

Education: Hunter College: Art History/Film Major
Syracuse University, Scholarship Student, Drama Major

Technical Skills: MS Word/Office Works.  Web-based writing skills and in-depth knowledge of search engine key words. 

Other: Basic French.  Traveler’s knowledge of Spanish, Italian, Mandarin, Indonesian and Arabic